Who

The Cleo Collective

Hair Salon, Moorooka, Queensland

What

Branding and logo revitalisation

Why

Revitalisation of existing branding in preparedness for expansion into a larger salon space with the support of a growing team.

How

• Utilised existing logotype and elevated it through refreshed graphic elements and colour palette.

• Emphasised differentiating feature of the salon with its strong family ties and connection to clients and local community - using soft ligatures inspiring client base and overlapping lines connecting back to “family ties” and business’ history.

• Reflection of femininity and quality service without appearing stuffy or overtly exclusive.