Reinvent Campaign
Australian Breastfeeding Association
COLLATERAL BRANDING
UX/UI DESIGN
PACKAGING DESIGN
STUDENT PROJECT
The Australian Breastfeeding Association's perception is arguably as an extreme and sensationalist pro-breastfeeding organisation, imposing guilt on mums who do not breastfeed. A campaign was designed to deal with these perceptions upfront and apologise to mums, focusing instead on the encouragement of mums and the acceptance of all methods of feeding.
